Soopknife

Roze Filmdagen

2021 | Roze Filmdagen

In the festival's brandmark are two penguins pictured who lived in the Toronto Zoo and made headlines when they exhibited same sex attraction. The zoo separated them and forced them to mate with females, causing wide spread public protests for their reunion. Ever since they exemplify the thought behind the film festival: love that you need to defend and -at times- fight for.

Soopknife was end 2017 invited to take part in a pitch to create a brand new visual for the 2018 campaign, based on the penguins in the brandmark. Three successful campaigns followed in 2018, 2019 and 2020. After the last-minute, enforced cancellation of the entire 2020 festival on its Opening Day, the organisation of the Roze Filmdagen asked Soopknife to refresh and update the existing campaign and trailer for the 24th edition in March 2021: a first-ever all-online edition due to still enforced restrictions for gatherings in-person.


2021: Online Only

(The 2020 campaign was called ZOOOM, little did I know actual that that word turned out to be.)
Where the focus in previous years was mainly on the cuteness of the visual, for this campaign I wanted to take it in a more mature, graphic direction. We zoom in on the visual creating a balanced, equal focus on visual and typography. As the film light projects from the eye, the penguin is now the story teller instead of the spectator.
In the exposition of artworks on display during the festival I'm zooming out. Using (parts of) penguins as building blocks to recreate a few classic movie posters/moments heroing/including/relating to an animal.

Campaign 2018    Campaign 2019    Campaign 2020



Trailer 2021: