Soopknife

40 Years Musica Viva In Schools

Anniversary Season 2021

Musica Viva In Schools is since 1981 the education arm of Musica Viva Australia.
MVIS presents some of Australia’s best musicians in schools. These ensembles provide interactive and engaging live music performances, and starting this year, interactive live-online as well. A wide range of Professional Development programs and Teaching- and Learning Resources for teachers are also available.

For my first Season Creative for MVIS, in combination with the celebration of the organisation's 40th Anniversary, I wanted to bring something bright and colourful. A hero visual that captures that spark of imagination, a dreamy element, what live music can ignite in a child. Where previous campaigns had a strong focus on/towards children, I hoped to bring a clean, elevated feel, grabbing the attention of the adults targeted to book the programs.

logo Frank van Beek
logo Frank van Beek