Soopknife

Soopknife?


What’s in a name? Perhaps something that makes you think for a second?... maybe even visualise it?
Just what graphic design and visual communication, in my opinion, should aim for.
Depending on the target it should catch your eye or get your attention, communicate by sparkling your curiosity, fuel your imagination, question your perception, so that the message can come through. And an odd or unexpected element will make you register and therefor remember.

Yuri Huijg

Designer, executive, assistant and everything else.
that includes making the coffee(s) ...and cleaning up

Starting at the very early age of five to achieve a career in professional dance taught me focus and goals through hard work and discipline. After a successful dance career spanning 15 years my passion for Graphics and Brand Concepts grew and I formally completed 4 years of studies covering Graphic Design, Typography, DTP, Concept Development and Web Design in 2010.

After graduating with honours, I worked as Creative Designer for a Dutch advertising agency who's client base included large businesses such as Albert Heijn (the equivalent of Australia’s Coles and Woolworths) in addition to other major brands. Alongside this role I developed Soopknife Graphics.

My assignments vary enormously from A to Z: if it sparks my braincells, I will dive in headfirst.
Works to date are for print, digital and web, stills and motion graphics, including: advertising, image manipulation, retouch & enhancement, creative concepts, logo- and brand development, corporate identities, typography, visual communication, campaigns, magazines, packaging, artwork, illustrations, websites, animations, visualisations.
Through the skills gained in my all-round studies and hands-on experience I am able to offer a complete package: from sketch to finished product, able to execute nearly every elements myself.

I'm a passionate designer with a keen eye for detail who balances the client’s wishes, needs and deadlines while still remaining true to my aesthetics and relevance to current trends. This includes offering sometimes (maybe less obvious) graphic solutions to achieve the ultimate goal: getting the message across to the target group(s). My starting point is usually outside the box, but I am definately still able to think inside it too.

Though most skilled within Photoshop, I work easily across the Creative Cloud/Suite; Illustrator, Dreamweaver (html/css), InDesign, Premiere Pro and Flash/Animate. Certainly not afraid, even eager to learn and study more to keep on top of new developments.

Say hi! Feel free to get in touch.

Yuri Huijg